EDISON AWARDS FOR ENVIRONMENTAL ACHIEVEMENT
The American Marketing Association is the largest organization in the world for marketing professionals. It is headquartered in Chicago, Illinois, and has 40,000 members.
Selection Criteria
1) A product recognized for environmental achievement must represent a recently introduced product, or a line extension or new form of an existing product that represents a significant achievement in reducing environmental impact. Typical strategies include energy efficiency, recyclability, use of recycled content, source reduction, low toxics, reusability, and use of renewable resources.
2) Should be broadly available (strong regional or national distribution).
The "Green Chip" Panel of Judges Wendy Brawer, ModernWorld Design Asher Derman, Green October Foundation Thomas Vierhile, President, Marketing Intelligence Service Jacquelyn Ottman, President, J. Ottman Consulting, Inc. (Chair) John Wasik, New Consumer InstituteMartin Wolf, Giessen-Wolf
THE SPECIAL EDISON AWARD WINNERS HALL OF FAME
*Special Corporate Award for Environmental Achievement
1996 Winners Announced for Special Edison Awards for Environmental = Achievement
The American Marketing Association is pleased to announce the 1996 recipients of special Edison Awards for Environmental Achievement. Three awards were given to consumer products that represent significant achievement in the area of environmental preferability, as follows:
Earth's Best Baby Food, div. Heinz,
Vision Paper , for Trailblazer paper made from kenaf
ASKO Washers
A special prize for corporate environmental achievement was awarded to:
Tom's of Maine, Inc.
A special citation was presented to:
The Alternative Agricultural Research and Commercialization Corporation of the United States Department of Agriculture for their support of new products made from renewable, farm-based resources.
The awards were presented at a dinner in New York City in March 1997.
Past winners are:
1995:
AFM Line of No and Low VOC Paints, Adhesives, Caulks and Floor Finishes (AFM Enterprises) Ogallala Down (Ogalalla Down Company) Citra-Solv Degreaser and Cleaner (Shadow Lake, Inc.) Patagonia*
1994:
Gridcore Building Panels (Gridcore) Renewal Brand Batteries (Rayovac Corp.) Scotch-Brite Never Rust Wool Soap Pads (3M)
1993:
Deja Shoes (Deja, Inc.) Green Paint Line (Green Paint Co.) Eco-Spun Fiber (Wellman, Inc.) Seventh Generation*
1992:
Sanyo RechargAcell Reusable Tube and Mailback Recycle System (GE/Sanyo) Renew Recycled Content Trash Bags (Webster Industries) FoxFibre Naturally Colored Cotton (Nayturally Colored Cotton, Inc.)
1991:
McCloskey "Clean Air" Stain, Varnish and Sanding Sealer for Wood Finishing (Valspar) Safest Stripper (3M) Downy Fabric Softener Refill Pack (Procter & Gamble )
INFORMATION
Thank you for your interest in the AMA Edison Awards for Environmental Achievement. Please note that there is no formal application form. Information and selection criteria follow.
To have your product considered, please send a description of your product and a letter detailing why you think it deserves to be recognized for environmental achievement, by November 1, 1997 to:
Jacquelyn Ottman, PresidentJ. Ottman Consulting, Inc., 1133 Broadway, Suite 1211, New York, NY 10010.
If you have any questions, please call Jacquelyn Ottman at 212-255-3800 or email: ottman@is.nyu.edu
